Who We Are

Great Lakes Profiles, Inc. was founded in 1991 on the belief that an organization’s philosophies are its underpinnings. We believe they are the principles that form its personality and culture. The following is the particular system of principles and beliefs that define Great Lakes Profiles.

Our Partners

  • Value and respect our employees, partners, customers, and suppliers
  • Provide value and satisfaction to our customers
  • Communicate freely; listen to our partners’ goals and help them succeed
  • Base rewards on performance; give credit for accomplishments

Our Business

  • Be driven by a long-range plan
  • Earn a reasonable profit
  • Give, give, give in order to get
  • Invest in the future
  • Continuously improve

Our Society

  • Maintain good relations with the public and the communities in which we live and work
  • Support financially those activities designed to improve our communities
  • Participate in professional and community activities/programs

What We Do

We offer a full suite of employee assessments, managerial and executive level coaching, a complete portfolio of training programs (including a customizable Leadership Academy), and consulting expertise in organizational excellence; along with hands-on-guidance to help you build and develop an outstanding workforce.

Why Assessments?

“Employee assessments help you make better personnel decisions by providing consistent, in-depth, objective information on your workforce. In many organizations, personnel costs are among the largest budget line items.



Why Coaching?

“Companies are investing in coaching, not only in an effort to develop a new generation of leaders to replace retiring baby boomers, but they’re also trying to improve the performance levels of their younger first-line supervisors, managers, and leaders – those who don’t have much (if any) experience overseeing other people.”



Why Training?

“Learning produces performance improvement only when it is transferred and applied to the employee’s work. We not only focus on the structured learning experience, but we complete the experience by including pre-course preparation and post-instruction learning opportunities to ensure that new skills and knowledge are applied.”



Why Leadership?

In our ever-faster-moving world, leadership is increasingly needed from more and more people, regardless of where they are in the hierarchy. Leadership is about vision, inspiring and motivating people, and successfully driving change. Today’s leaders make decisions in an increasingly unpredictable business environment and it’s no wonder the quality of leadership can make or break the sustainability of any organization.



Why Business Simulation?

Organizations can’t maximize success if they don’t have a workforce that understands the things that drive financial success both internally and externally. The sad fact is that most employees don’t understand financial metrics, how cash moves through a system, and the impact their efficiency has on their company’s cash flow and profitability. Further, they really don’t understand how they personally impact those metrics by what they do and don’t do.



Our Mission

We provide simple, flexible, and durable solutions to people issues through the use of world-class assessment products, coaching methodologies, training materials, and business simulations which are leaders in quality, performance, technology, and value that serve the needs of individuals, businesses, and organizations.